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Fabric 101: Why GSM Actually Matters

Jul 5, 2026 · XRagnar
Fabric 101: Why GSM Actually Matters

GSM - grams per square meter - is the one spec that tells you almost everything about how a cotton will feel and age. Light cloth feels disposable in the hand; heavy cloth holds structure on its own.

We build the range on Heavy Premium Fabric. That's heavier than most premium streetwear, closer to workwear territory - which is the point.

Heavier cotton also takes print and dye better. It's why the Storm Fade Shirt's acid-wash holds such sharp contrast instead of bleeding at the edges.

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